AI Receptionist for Builders & Contractors
Maggie captures renovation and new build enquiries, answers project questions, and collects lead details while you're on site — so no opportunity sits cold until Monday.
Start your free trial →Building and renovation enquiries don't wait until business hours.
A homeowner planning a kitchen renovation or a property developer researching contractors isn't looking during office hours — they're browsing at 9pm after the kids are in bed, or on a Sunday afternoon when they finally have time. If your website has no way to respond, that enquiry goes cold overnight, and by Monday they've emailed two other builders.
The bigger issue is that building projects have long decision cycles. A warm lead who gets a response in the moment is far more likely to go through to a quote than one who had to wait two days. Every hour without a response is an opportunity for a competitor to fill that gap.
For sole traders and small building companies especially, being on site and generating new business at the same time is a genuine problem. You can't be framing a house and returning website enquiries simultaneously.
Hello Maggie answers every website enquiry the moment it comes in — captures the client's contact details and project description, and notifies you immediately — so you follow up with context already in hand and the lead still warm.
Questions Maggie handles for builders
Clients ask these before they decide who to call. Maggie answers them instantly.
See it in action
An example conversation Maggie might have on your website.
Meridian Building Co.
● Online now
Works with the tools builders already use
Add your booking or quote request link and Maggie sends clients directly there — no API access, no technical setup.
ServiceM8
Job management and quoting platform used by Australian building businesses, with a client booking portal.
Buildertrend
Project management platform for builders with client communication, scheduling, and quote requests.
BuildXact
Australian construction estimating and project management software with a client portal, popular with residential builders.
Calendly
Simple online scheduling used by builders and contractors for booking site visits and consultations.
Tradify
Trade job management software with online quoting and scheduling used by smaller building businesses.
Any public booking link
If your project management software has a public booking or quote request URL, Maggie can direct clients straight to it.
Using a different system? If it has a public booking URL, Maggie can use it.
How it plays out in practice
Example scenario
A small building company and the leads that were slipping through the cracks
A three-person residential building company doing extensions and renovations had a solid pipeline through referrals, but their website was generating enquiries they weren't converting. Homeowners were landing on the site after hours, finding no easy way to get a quick answer, and moving on. The team was on site all day and only checking messages in the evenings — by which point leads had often already contacted someone else.
After adding Hello Maggie, the widget began handling those enquiries as they arrived. Visitors asking about project types were told exactly what the business specialised in. Those asking about timelines got a realistic answer. Anyone wanting to discuss their project had their details captured and were told someone would be in touch to arrange a site visit.
The team noticed that their callbacks were more productive — clients had already received a response and were ready to discuss the project, rather than still in the early research phase. Fewer leads were going cold between first contact and follow-up.
Illustrative scenario. Individual results will vary based on traffic volume, knowledge base setup, and how quickly leads are followed up.
Common questions from builders
Everything you need to know before getting started.
Can Maggie capture renovation and new build enquiries?
Yes — when someone visits your website and wants to discuss a project, Maggie handles the enquiry, captures their name and number, notifies you by email, and saves the full conversation to your dashboard. When you're free, you read exactly what they described before you call back — already with context on the scope.
Can it qualify leads before they reach me?
Yes — you can configure Maggie to ask about project type (renovation, extension, new build), location, and rough timeline so the lead comes to you pre-qualified. You're not going into a cold callback — you know what the job is before you pick up the phone.
Can it handle pricing questions?
Yes — you can add ballpark ranges or a clear explanation of how you quote (e.g. 'we do a free site visit and provide a fixed-price quote') to the knowledge base. Maggie won't commit to numbers for a job it hasn't assessed, but it will set the right expectation and keep the lead warm.
What happens to enquiries that come in after hours or on weekends?
They're captured and waiting for you. A homeowner who's finally found time on a Sunday evening to look into their renovation is a warm lead — Maggie engages them in the moment, collects their details, and when you check your dashboard Monday morning, the full conversation is there.
Is it useful for a sole trader builder or just larger companies?
It's particularly useful for sole traders and small operations. When you're on site all day and can't field website enquiries until evening, Maggie fills that gap. Every enquiry that gets an immediate response is a lead that stays warm instead of cooling off while you're working.
Does it work with Buildertrend or other project management tools?
Yes — if your software has a public booking or quote request link, add it to Hello Maggie and clients will be sent directly there when they want to proceed. No API integration required.
Can it answer questions about your licence and insurance?
Yes — add your licence number, insurance details, and any relevant certifications to the knowledge base. These are common questions from homeowners doing due diligence before inviting a builder onto their property.
How long does setup take?
Most builders are set up and live within 10 to 15 minutes. Add your services, areas, typical timelines, and any other relevant details to the knowledge base, copy the widget script onto your website, and Maggie starts handling enquiries immediately.
Stop losing project enquiries to slow responses
Set up takes 10 minutes. Works with Buildertrend, ServiceM8, and any booking system with a public link. 14-day free trial, no card needed.
Start your free trial →