AI Receptionist for Electricians
Maggie captures job enquiries, answers availability and pricing questions, and collects lead details while you're on site — so you never lose work to an unanswered phone.
Start your free trial →When you're on site, you can't answer. The next electrician on the list can.
A customer with a power outage, a tripped switchboard, or a renovation that needs rewiring isn't going to wait. They find a few electricians online, call through the list, and book whoever picks up first. If you're mid-job and can't answer, that work goes elsewhere — and you'll never know you missed it.
The problem compounds after hours and on weekends. Quote requests submitted on a Friday evening sit unanswered until Monday. Customers who wanted to book for next week have already found someone else by the time you see the message. Every delayed response is a potential job that went to a competitor who happened to respond sooner.
For sole traders and small crews especially, being fast to respond while also doing the actual work is a genuine challenge. You can't be in the roof cavity and on the phone at the same time.
Hello Maggie answers every website enquiry the moment it comes in — captures the customer's details when they want a callback, and notifies you immediately — so you can follow up the second you're free with the full conversation already in hand.
Questions Maggie handles for electricians
Customers ask these before they decide who to call. Maggie answers them instantly.
See it in action
An example conversation Maggie might have on your website.
Watts Electrical
● Online now
Works with the job management tools electricians already use
Add your booking or quote request link and Maggie sends customers directly there — no API access, no technical setup.
ServiceM8
Job management and quoting platform widely used by Australian electrical businesses, with a client booking portal.
Tradify
Trade job management software with online quoting and scheduling used by electricians across Australia.
Simpro
Enterprise job management platform used by larger electrical contractors with multiple technicians.
Fergus
Job management and scheduling software popular with small-to-medium electrical businesses.
Calendly
Simple online scheduling used by independent electricians for booking non-urgent jobs and quotes.
Any public booking link
If your job management software has a public booking or quote request URL, Maggie can direct customers straight to it.
Using a different system? If it has a public booking URL, Maggie can use it.
How it plays out in practice
Example scenario
A two-person electrical business and a week of missed quote requests
A two-person residential electrical business was generating steady work through word of mouth but losing website leads — particularly for renovation quotes and switchboard upgrades. Customers were landing on the website, filling in a contact form or finding no easy way to reach them, and moving on. The owners were both on tools most of the day and weren't checking enquiries until the evening, by which point customers had already booked someone else.
After adding Hello Maggie, the widget began handling those enquiries as they came in. Customers asking about quote availability were given a response immediately and had their details captured for follow-up. Urgent callouts were flagged and the owners were notified by email. Those asking about specific services — switchboard upgrades, EV charger installation, outdoor lighting — got accurate answers based on the knowledge base.
Within the first few weeks, the owners noticed they were starting each day with a clear list of overnight enquiries rather than missed calls. Quote conversion improved as leads were warmer by the time they were contacted — customers had already received a response and weren't shopping around further.
Illustrative scenario. Individual results will vary based on traffic volume, knowledge base setup, and how quickly leads are followed up.
Common questions from electricians
Everything you need to know before getting started.
Can Maggie handle urgent callout requests?
Yes — when a customer needs an urgent callout and wants someone to call them back, Maggie captures their name and number, notifies you by email, and saves the full conversation to your dashboard so you know what the job is before you call. You respond the moment you're free, already with the context in hand.
Can it answer questions about which areas I service?
Yes — add your service suburbs or regions to the knowledge base and Maggie will accurately answer location questions. Customers outside your service area are told upfront, saving everyone's time.
Can it handle pricing questions?
Yes — add your call-out rates, hourly rates, or fixed prices for common jobs and Maggie will answer within those parameters. For variable or complex jobs, it will let the customer know pricing depends on the scope and offer to have someone follow up with a proper quote.
Does it work with ServiceM8 or Tradify?
Yes — if your job management software has a public booking or quote request link, add it to Hello Maggie and customers will be sent directly there when they want to proceed. No API integration is required.
Is it useful for a sole trader or only larger electrical businesses?
It's particularly valuable for sole traders and small teams. When you're on site and unable to take calls, every unanswered enquiry is a potential job lost to the next electrician on the list. Maggie ensures your website is always working to capture those leads.
Can it distinguish between residential and commercial enquiries?
Yes — you can add information about the types of work you take on and Maggie will answer accordingly. If you only do residential, it will let commercial enquiries know. If you do both, it will handle both types of question.
What happens to enquiries that come in overnight or on weekends?
They're captured and waiting for you when you check your dashboard. Instead of hitting voicemail or an unanswered contact form, the customer chats with the widget, gets a response, and leaves their details. You start the next working day with a list of qualified leads rather than missed calls with no context.
How long does setup take?
Most electricians are set up and live within 10 to 15 minutes. Add your services, rates, service areas, and availability details to the knowledge base, copy the widget script onto your website, and Maggie starts handling enquiries immediately.
Stop losing jobs to voicemail
Set up takes 10 minutes. Works with ServiceM8, Tradify, and any booking system with a public link. 14-day free trial, no card needed.
Start your free trial →