AI Receptionist for Real Estate Agents
Maggie answers buyer and vendor enquiries, books inspections, and captures appraisal requests — around the clock, so you never lose a lead because you were on another call.
Start your free trial →Buyers research properties at night. Your competition is one click away.
Property buyers don't browse listings during business hours. They do it on weeknights after work and on Sunday mornings with a coffee. They find a listing they like, click through to the agency website, and want to know if it's still available, what the price guide is, and whether they can book a private inspection. If that information isn't immediately available, they move on to the next property — and often the next agency.
Real estate moves fast. A buyer who was genuinely interested at 9pm on a Tuesday and didn't get a response until Wednesday afternoon may already have booked an inspection with another agent. The window between interest and action is short — and whoever responds first in that window usually gets the relationship.
The same applies to vendors. Someone thinking about selling their home and researching local agencies at the weekend wants to understand your process, your fees, and whether you know their area. If your website answers those questions immediately, you're already ahead of every other agency they've browsed that night.
Hello Maggie answers buyer and vendor questions the moment they land on your site — based on your actual listings, your process, and your areas of operation — and gets them into your calendar or your leads pipeline before they move on.
Questions Maggie handles for real estate agencies
Buyers and vendors ask these at all hours. Maggie answers them instantly.
See it in action
An example conversation Maggie might have on your website.
Harbour Real Estate
● Online now
Works with the booking tools real estate agencies already use
Add your inspection or appraisal booking link and Maggie sends buyers and vendors directly there — no API access, no technical setup.
Calendly
Widely used scheduling tool — ideal for booking appraisals and private inspections.
Acuity Scheduling
Online booking with intake forms — useful for collecting property details before an appraisal.
Simplybook.me
Flexible booking platform suited to agencies with multiple agents and inspection types.
Microsoft Bookings
Integrated with Microsoft 365 — commonly used by established agency networks.
Inspect Real Estate
Australian platform widely used by agencies to manage inspection registrations and attendee communications.
Any public inspection link
If your agency or listing platform has a public inspection or appraisal booking URL, Maggie can direct buyers and vendors straight to it.
Using a different system? If it has a public booking URL, Maggie can use it.
Maggie only knows what you tell it. Keep it updated and it stays accurate.
Maggie answers questions based entirely on the listing information, price guides, and agency details you've added to your knowledge base. It has no live connection to realestate.com.au, Domain, or your agency's CRM. It won't invent a price guide or claim a property is available if you haven't told it so.
This means accuracy is in your hands. When a property sells, update the knowledge base. When a price guide changes, update it. When a new listing comes on, add it. The knowledge base editor takes minutes to update and changes take effect immediately — no developer needed, no lag time.
A note on listing accuracy
Because Maggie only uses information you've entered, buyers and vendors will always receive current, accurate information — as long as your knowledge base reflects your current listings. We recommend updating it whenever a property sells, a new one lists, or a price guide is revised.
How it plays out in practice
Example scenario
A suburban agency, a competitive market, and buyers browsing after hours
A residential agency in a competitive inner-suburb market was generating strong web traffic from Google and social media, but converting a low proportion of that traffic into enquiries. Buyers were landing on property pages after hours, spending time on the listings, and leaving without making contact. Agents were arriving in the morning with no record of who had visited or what they were interested in.
After adding Hello Maggie, the widget began handling those evening and weekend enquiries immediately. Buyers asking about specific properties received accurate details and price guides. Those wanting to inspect were sent to the agency's booking link or had their details captured for a follow-up call. Vendors researching appraisals were given information about the agency's process and directed to book a time.
Within the first month, agents noticed a consistent pipeline of overnight leads arriving each morning — with names, contact details, and the specific property or service they were interested in. Private inspection requests increased as buyers were able to act on their interest immediately rather than waiting to call during business hours.
Illustrative scenario. Individual results will vary based on traffic volume, knowledge base setup, and how quickly leads are followed up.
Common questions from real estate agencies
Everything you need to know before getting started.
Can Maggie answer questions about specific listings?
Yes — add your current listings, price guides, open home times, and property details to the knowledge base and Maggie will answer accurately based on what you've entered. You can update it whenever a property sells, a price guide changes, or a new listing comes on. Maggie won't invent details about a property you haven't told it about.
Can it book property inspections?
Yes — if your agency uses an online booking tool or has a public inspection booking link, Maggie will send buyers straight to it. If inspections are arranged directly, Maggie can capture the buyer's name and contact details so your agent can follow up and confirm a time.
Can it handle appraisal requests from vendors?
Yes. Maggie can answer questions about your appraisal process, your areas of operation, and your approach to selling — and then direct the vendor to your booking link or capture their details for follow-up. Vendors researching agents at night or on weekends are met with an immediate, professional response rather than silence.
Will Maggie know if a property has already sold?
Only if you update the knowledge base. Maggie answers based on what you've added — it has no live connection to realestate.com.au, Domain, or your agency's listing management system. If a property sells, remove it from the knowledge base so Maggie stops fielding enquiries about it. Keeping it updated is key to accuracy.
Can it handle both buyer enquiries and vendor appraisal requests?
Yes — you can configure the knowledge base to cover both. Add information about your sales process and fees for vendors, and details about current listings for buyers. Maggie will handle whichever type of enquiry comes through, capturing details and routing appropriately.
Does it work alongside realestate.com.au and Domain listings?
Yes — many buyers will land on your agency website after seeing a listing on a portal. Maggie can answer questions they have after that initial browsing, help them take the next step, and capture their details. It works alongside your portal presence rather than replacing it.
Can it capture buyer details for follow-up?
Yes — when a buyer asks about a property or requests an inspection, Maggie will collect their name and contact details and save them to your leads dashboard. Your agent starts the day with a list of interested buyers rather than missed enquiry notifications.
Is it suitable for a smaller boutique agency or only large offices?
It works equally well for both. A boutique agency with a small team benefits from having Maggie handle after-hours enquiries so agents aren't trying to respond to every message on evenings and weekends. A larger office benefits from consistent responses across all enquiries regardless of which agent is available. The knowledge base is set up for your specific listings and services regardless of size.
Convert more browsers into buyers and vendors
Set up takes 10 minutes. Works with Calendly, Acuity, and any booking system with a public link. 14-day free trial, no card needed.
Start your free trial →