AI Receptionist for Plumbers
Maggie captures urgent callout requests, answers availability and pricing questions, and collects job details while you're on site — so you never lose a job to voicemail.
Start your free trial →When you're under a sink, you can't answer the phone. Your competitor can.
A customer with a burst pipe or a blocked drain isn't patient. They've found your website, they want help now, and if you don't respond in the next few minutes they're already calling the next plumber on the list. The job goes to whoever picks up first — and if you're mid-job, that's rarely you.
The same problem plays out dozens of times a week. A quote request submitted at 7pm sits unanswered until morning. A weekend hot water emergency goes to voicemail. A new customer looking for a reliable local plumber lands on your website, can't get an instant answer, and books someone else. Every one of those is a job you didn't win.
The plumbers who respond fastest win the most work. That's not a new insight — but for a sole trader or small team, being fast to respond while also doing the actual work is genuinely difficult. You can't be on the tools and on the phone at the same time.
Hello Maggie answers every website enquiry the moment it comes in — capturing the customer's name, number, and job description, and notifying you immediately — so you can call back the second you're free with the full context already in hand.
Questions Maggie handles for plumbers
Customers ask these before they decide who to call. Maggie answers them instantly.
See it in action
An example conversation Maggie might have on your website.
Metro Plumbing Co.
● Online now
Works with the job management tools plumbers already use
Add your booking or quote request link and Maggie sends customers directly there — no API access, no technical setup.
ServiceM8
Job management and quoting platform widely used by Australian plumbing businesses, with a client booking portal.
Tradify
Trade job management software with online quoting and scheduling used by plumbers across Australia.
Simpro
Enterprise job management platform used by larger plumbing operations with multiple technicians.
Fergus
Job management and scheduling software popular with small-to-medium plumbing businesses.
Calendly
Simple online scheduling used by independent plumbers for booking non-urgent appointments and quotes.
Any public booking link
If your job management software has a public booking or quote request URL, Maggie can direct customers straight to it.
Using a different system? If it has a public booking URL, Maggie can use it.
How it plays out in practice
Example scenario
A sole trader plumber, a busy schedule, and a string of missed weekend callouts
A self-employed plumber operating across two suburbs was consistently busy during the week but missing weekend enquiries — particularly for hot water failures and blocked drains, which customers treat as urgent and want resolved the same day. Without a receptionist and unable to answer the phone mid-job, those enquiries were going to voicemail and not being returned until Monday morning — by which point the customer had already found someone else.
After adding Hello Maggie to his website, the widget began handling those enquiries immediately. Customers describing urgent issues had their details captured and were told someone would call back shortly. Customers asking about pricing were given the standard call-out rate and a note that quotes for larger jobs were done in person. Those asking about service areas were told exactly which suburbs were covered.
The plumber started each morning with a clear list of overnight and weekend enquiries — names, numbers, and what each job was — rather than a pile of missed calls with no context. Weekend emergency bookings increased significantly in the first month, and the time spent chasing incomplete enquiries dropped.
Illustrative scenario. Individual results will vary based on traffic volume, knowledge base setup, and how quickly leads are followed up.
Common questions from plumbers
Everything you need to know before getting started.
Can Maggie handle urgent callout requests?
Yes — and this is where it's most valuable for plumbers. A customer with a burst pipe or blocked drain isn't going to wait. They're calling through the list, and whoever responds first gets the job. Maggie answers the enquiry instantly, and when the customer wants someone to call them back, it captures their name and number, notifies you by email, and saves the full conversation to your dashboard so you know exactly what the job is before you call.
Can it answer questions about which areas I service?
Yes — add your service suburbs or regions to the knowledge base and Maggie will accurately answer location questions. If a customer is outside your service area, Maggie will let them know rather than wasting your time on a callout you can't service.
Can it handle pricing questions?
Yes — add your standard call-out rates, hourly rates, or fixed prices for common jobs (e.g. tap replacement, drain clearing) and Maggie will answer within those parameters. For variable or complex jobs, it will let the customer know pricing depends on the scope and offer to pass their details on for a quote.
Does it work with ServiceM8 or Tradify?
Yes — if your job management software has a public booking or quote request link, paste it into Hello Maggie and customers will be sent directly there. No API integration is required. Maggie works with any system that has a public URL.
What happens when I miss an enquiry overnight or on the weekend?
Maggie captures it. Instead of hitting voicemail or an unanswered contact form, the customer chats with the widget, leaves their details, and you have a qualified lead waiting when you check your dashboard in the morning. The full conversation transcript is there so you know exactly what the job is before you call.
Can it tell customers I'm unavailable right now but will call back?
Yes — Maggie sets the right expectation. It lets customers know their details have been captured and that someone will be in touch shortly. It doesn't pretend you're available when you're not — it just makes sure the enquiry doesn't go cold before you can get to it.
Is it useful for a sole trader or only larger plumbing businesses?
It's arguably more valuable for sole traders. When you're the only person on the tools and the only person answering the phone, every missed call is a missed job. Maggie means you don't have to choose between finishing the job in front of you and answering the next one.
Can I update my service areas and pricing myself?
Yes, any time. Log into your Hello Maggie dashboard, update your knowledge base, and changes take effect immediately. If you expand your service area, add a new fixed-price service, or update your call-out rates, it takes minutes to reflect in the widget.
Stop losing jobs to voicemail
Set up takes 10 minutes. Works with ServiceM8, Tradify, and any booking system with a public link. 14-day free trial, no card needed.
Start your free trial →